Monthly Archives: December 2012

Less is more in the cluttered world of corporate fundraising

For many voluntary organisations, the large charity of the year partnerships are inaccessible, whether it be a case of not meeting the criteria of national service delivery, focusing on the ‘wrong’ cause, or simply not having a broad enough appeal, or a big enough brand. This means that for a significant number of charities Tesco et al are simply not on the agenda.

At Battersea, we are able to work with partners who recognise the power of our brand, national supporter base and breadth of media channels. This allows us to tap into partners’ marketing budgets and often circumnavigate CSR policies that might otherwise exclude us. However, this brand power is a rare commodity, and consequently one I cherish. Read more on Less is more in the cluttered world of corporate fundraising…